Giants of Mandurah

2022 - ONGOING
Cultural Tourism
Initiated and produced by FORM, Thomas Dambo’s Giants of Mandurah is an Australian-first cultural tourism project.

In 2022, during the Noongar season of Kambarang, six colossal figures emerged from the wetlands of Mandjoogoordap/Mandurah and the leafy surrounds of Wandaraguttagurrup/Subiaco, forming the first Giants trail in the Southern Hemisphere. Created by world-renowned Danish artist Thomas Dambo, the project was shaped in consultation with Bindjareb Elders, who guided the integration of local lore with Dambo's recycled-wood artistry to create a profound intersection of the Bindjareb Creation Story and his global watercycle narrative.

Mandurah is situated in globally significant, Ramsar-listed wetlands; it is also a place of intense water-based recreation, which can clash with environmental sensitivities. Culturally, the connection and Custodianship of the Bindjareb Noongar Traditional Owners with this Country is very strong, though perhaps not widely appreciated outside of the immediate area. As Australia’s second fastest growing regional city, Mandurah has also experienced social problems associated with high levels of disadvantage and below-average education outcomes.  

This imaginative, large-scale cultural tourism project incentivised visitation, elevated environmental awareness and provided avenues to address some of these opportunities. Importantly, it brought a post-COVID economic and tourism boost to the area, and to Perth as the gateway to Western Australia. As a family-friendly, open air, self-guided, art-based installation, it also encouraged people to get out into nature and walk the trails, with the attendant benefits to health and wellbeing. To further entice repeat visitation, Dambo deliberately designed the installation as a game: a playful, subtle way of exposing visitors to all the Giant sites. Visitors collect “clues” from five Giants, put them into a special “codebreaker” and only then can the sixth be found.

giantsofmandurah.com.au

"We welcome you to look at these amazing artworks by Thomas Dambo, and the folklore of two cultures coming together. We all want people to learn, in moving forward. Folklore covers many different stories of this place."
The cultural and economic impact has been transformative - 498,000 visitors, $81 million in regional spend, and a 47:1 return on investment within the first year. Visitor research revealed that 62% of viewers had never heard of the Peel–Yalgorup Wetlands before their visit, and 85% left with an increased appreciation for the natural environment. Now under permanent stewardship of the City of Mandurah, the Giants stand as proof that bold creativity, deep cultural relationships, and genuine collaboration can drive lasting regional prosperity.
498,000+
Visitors in the first year
$81M
Visitor spend in the first year
47,015,682
Cumulative digital audience reach

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