Cultural Tourism

At the heart of our work, we collaborate to develop environments where people can thrive together. Cultural tourism creates genuine connections between people and the places they travel through, bringing diverse opportunities, social cohesion and shared identities.

Our projects breathe new life into the regional areas and urban corners of Western Australia, turning spaces into global destinations through fresh perspectives.
INFO
At FORM, we believe cultural tourism holds the key that unlocks Western Australia’s potential to express our originality that's unlike any other place in the world. That's a unique identity which fully communicates the power of our State's vast diversity of stories, landscapes, cultural sacredness, immense beauty and character. Through creative collaboration, we make one-of-a-kind experiences with opportunity built in. Our cultural tourism projects might vary in scale and formats, but they share a common goal of an inclusive and sustainable economy which brings people and ideas together.

We help make it possible for world-renowned creatives to work with locals in amplifying community voices and stories. Examples of these include our collaboration with Kari Kola on Lighting the Sound in Albany, Thomas Dambo’s Giants of Mandurah, Public Silo Trail and Field of Light: Avenue of Honour with Bruce Munro.

"A regenerative approach is one that actively and intentionally creates the conditions for community and places to thrive and flourish, that gives back more than it takes, and delivers a net benefit to all stakeholders."
“Fantastic artworks - I saw two with my 4yr old Grandson and a third with my sister, who was visiting from overseas. Was in awe of them all.”
giants of mandurah visitor
Thomas Dambo's Giants of Mandurah impact:
$
81
39
48
57
66
75
84
93
32
71
50
M
+
Tourism spend in the first year
5
4
3
2
1
5
4
3
2
1
0
00
,000
+
Visitors in the first year
3
4
5
0
1
2
3
4
5
0
1
x
Visitor rate

Our Work