At FORM, we believe cultural tourism holds the key that unlocks Western Australia’s potential to express our originality that's unlike any other place in the world. That's a unique identity which fully communicates the power of our State's vast diversity of stories, landscapes, cultural sacredness, immense beauty and character. Through creative collaboration, we make one-of-a-kind experiences with opportunity built in. Our cultural tourism projects might vary in scale and formats, but they share a common goal of an inclusive and sustainable economy which brings people and ideas together.
We help make it possible for world-renowned creatives to work with locals in amplifying community voices and stories. Examples of these include our collaboration with Kari Kola on
Lighting the Sound in Albany, Thomas Dambo’s
Giants of Mandurah,
Public Silo Trail and
Field of Light: Avenue of Honour with Bruce Munro.
"A regenerative approach is one that actively and intentionally creates the conditions for community and places to thrive and flourish, that gives back more than it takes, and delivers a net benefit to all stakeholders."